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Many follow, but very few lead.

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Many compete to survive, but few compete for relevance. Do we listen to our customers? Do we truly understand them?

Do we create experiences or do we simply react?
The future of business comes down to one word…change.
This is a new era that redefines everything.
An era of empowered consumers and employees.
Will we fall to natural selection or will we rise to lead the revolution.
This is our time to make business relevant (to the people).
Because (the) people, after all, are everything.

#AdaptorDie, Brian Solis - The End of Business as Usual

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